DevLon · Manchester
Waseem Ali
Lead SEO Expert
Waseem leads DevLon's SEO work. He has more than ten years of SEO experience across legal, finance, healthcare, property and eCommerce, and holds an MBA in Digital Marketing.
About Waseem
Waseem leads SEO at DevLon. He has worked in SEO for more than ten years, for businesses in the UK and abroad, and holds an MBA in Digital Marketing. You deal with him directly, not through an account manager.
Experience
Waseem also works as a freelance SEO consultant in London, where his clients have included solicitors, accountants, healthcare brands, property firms, eCommerce stores and local businesses. Much of that work is in sectors where Google holds content to a higher standard, such as immigration law, personal injury and R&D tax credits. You can read his case studies on seospecialistlondon.co.uk.
How he works
Each piece of work starts with an audit of how your website appears in search. His recommendations come from your own data, such as Search Console, GA4, server logs and competitor research, and he puts first the work most likely to bring more relevant visitors and enquiries. He follows Google’s guidelines and avoids shortcuts that put a site at risk.
His reports cover enquiries and sales as well as rankings. Each one says what we did, what changed and what we plan next.
Qualifications
- MBA in Digital Marketing
- Google Analytics, GA4 and Google Ads certifications
Areas of responsibility
- SEO audits and strategy
- Technical SEO, structured data and Core Web Vitals
- Local SEO and Google Business Profile
- Content strategy and internal linking
- Link building and digital PR
- Reporting with GA4 and Search Console
Also on the team
Meet our team
Rasel Ahmed
Software Engineer
Rasel Ahmed is a technology consultant specialising in Digital Product Passports, Digital Battery Passports and LCA.
View Rasel’s profile
Talk to Waseem and the team
Tell us about your business and what you want from search. You’ll hear back from the people who would do the work.